PhoebyCerise pronounced “Fee -bee -Seh-reese” is the ultimate leader in Image Consulting and Fashion Styling. Established in year 2009 by Cherry Gooding; PhoebyCerise focuses on creating style, building confidence and transitioning clients through wardrobe advisory and  image development. Preparing clients for proper business or social attire and etiquette.

PhoebyCerise assists people and brands to build their confidence and create a style that co-exists with their personality. Our individual and corporate services help men and women make rational apparel choices. The services we offer are customized to make our members achieve success in their personal life and career.


AICI MemberPhoebyCerise is the brain child of Cherry Gooding, Certified Image Consultant, who is a keen fashion enthusiast. She  utilizes all her knowledge as a member of the ‘Association of Image Consultants International’ to make her image branding company stand out amidst the crowd. Prior to the establishment of PhoebyCerise, Cherry worked as a Certified Change Manager and IT Consultant Professional. Cherry’s expertise has helped major brands like Diageo, Reynolds America, Inc., Hawaiian Telecom, Sysco Foods, AT&T, Allianz, Johnson & Johnson, Cleveland Division of Water, Constellation Energy,  Marriott, State Farm, and Department of Homeland Security to invent quality solutions and to assist them in boosting their productivity.

FII GraduateBy serving some of the most reputed Fortune 500 companies for over seven years, Cherry gained immense knowledge and expertise that have helped a variety of clients with customized quality solutions. Cherry’s life always revolved around the world of fashion. Her fascination with the fashion industry ignited the idea to start up an image consulting company. With immense effort and dedication, Cherry has managed to fulfill and make her vision a reality.

Interested in finding out more information about PhoebyCerise, email Cherry at


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